The #1 Forensic Revenue Diagnostic for Home Improvement, Home Services & Real Estate

Find the leak.
Fix the funnel.
Build a sovereign business.

Most $5M to $100M operators lose 20 to 40% of revenue to funnel breaks they cannot see. My Forensic Diagnostic finds exactly where, scored against your own systems, and hands you the prioritized plan to recover it.

Book the Revenue Leak Diagnostic Run the free Leakage Indicator
$1B+
Revenue Influenced
47%
Avg Leakage Recovered
90 Days
To Measurable ROI
50+
Operators Served
Explore
Lauren Kingsley, fractional executive and revenue advisor
Salesforce ◆ Five9 ◆ HubSpot ◆ NICE CXone ◆ JobNimbus ◆ ServiceTitan ◆ MarketSharp ◆ improveit 360 ◆ CallRail ◆ Follow Up Boss ◆ Hatch ◆ Salesforce ◆ Five9 ◆ HubSpot ◆ NICE CXone ◆ JobNimbus ◆ ServiceTitan ◆ MarketSharp ◆ improveit 360 ◆ CallRail ◆ Follow Up Boss ◆ Hatch ◆
Proof inside the stacks you already run

We optimize inside the systems your team lives in

We do not rip out your tech. We get inside the platforms your operators already run, then make speed-to-lead, contact rate, and conversion measurably better.

Built to run inside

SF Salesforce F9 Five9 HS HubSpot NC NICE CXone JN JobNimbus ST ServiceTitan MS MarketSharp + Your stack
0
Revenue tracked across the funnels we have rebuilt
Owned metric, not a projection
0
Average leakage recovered in the first engagement
Across home-services operators
0
To measurable ROI from the first install
Diagnostic to fix to proof
0
ConversionOS IQ engagements behind the benchmarks
Home improvement, home services, real estate

What you receive: the Revenue Leak Map

Your diagnostic ends in one readout. Every stage of your funnel, scored against benchmarks from 50+ engagements, with the single worst leak flagged and the dollars it is costing you.

  • Stage-by-stage conversion scored against benchmark
  • Your worst leak point isolated and quantified in dollars
  • A prioritized fix sequence, highest ROI first
Two minds. One system.

I get inside the mind of the owner and the operator

Whether you are the founder who built it or the private equity partner who bought it, the breaks are the same, and so is the fix.

For Business Owners

"I am the bottleneck and I cannot step away."

You are working in the business, not on it. Leads slip, follow-up is inconsistent, and every problem routes back to you. We turn tribal knowledge into documented systems so the business runs, and grows, without your hands on every deal.

  • Take a real vacation without revenue dropping
  • Predictable pipeline instead of feast or famine
  • A team that executes the standard, every time
For Private Equity & Operators

"I need EBITDA lift and exit-ready infrastructure."

You bought the platform; now you need the operating system. We deploy forensic diagnostics and fractional operating partners to recover leaked margin, standardize across locations, and build infrastructure that travels and survives diligence.

  • Recover 20 to 40% of leaked revenue in-year
  • Multi-location playbooks that standardize quality
  • Multiple-expanding, diligence-ready systems
1 2 3 4
The Revenue Leak Map

Watch the spend pour in, then leak out

Every marketing dollar runs the same set of stages. A break at any one stage quietly drains everything spent before it. Here is what a leaking funnel costs a typical operator.

Recoverable revenue per year

Illustrative for a $20M operator at industry-benchmark contact and close rates. Your figures come from the diagnostic.

Book the Revenue Leak Diagnostic
The Revenue Leak Map™

Where revenue actually leaks

Every dollar you spend on marketing flows through eight stages. A break at any one stage silently drains the spend at every stage before it. Here is what breaks, the process that fixes it, and what happens when your systems cannot keep up with growth.

01
Lead Inflow

Wrong leads, wrong volume

Spend pours into channels that bring tire-kickers, duplicate leads, and out-of-area zips.

  • Unattributed spend and CPL blindness
  • No lead-source ROI by zip or line of business
  • Greenfield markets starved of volume
02
Intake

Leads die in the inbox

Form fills and calls land in five places and nobody owns the first touch.

  • Leads scattered across systems
  • No single source of truth
  • After-hours leads lost overnight
03
Speed-to-Lead

Minutes cost you deals

Contact a lead in 5 minutes versus 30 and conversion can swing up to 8 times.

  • No instant dial or SMS cadence
  • Five9 and CRM not talking
  • No after-hours coverage plan
04
Contact

Cannot reach the homeowner

Connect rates collapse without the right cadence, caller ID, and persistence.

  • One-and-done call attempts
  • Spam-flagged outbound numbers
  • No multi-channel re-engagement
05
Conversion

Sets that never close

The appointment gets booked, then falls apart at confirm, demo, or financing.

  • No confirmation or reminder system
  • Inconsistent in-home process
  • Credit and financing fallout
06
Assignment

Best leads, wrong rep

High-intent leads routed by round-robin instead of skill, geo, and close rate.

  • No lead scoring or prioritization
  • Geo-routing ignored
  • Top closers starved of A-leads
07
Schedule Fill

Empty calendars, idle crews

Demand exists but the board has holes; reschedules and no-shows compound.

  • High no-show rate
  • No reschedule recovery flow
  • Capacity versus demand mismatch
08
Feedback Loop

You cannot fix what you cannot see

No closed loop from spend to set to close to install to review back into strategy.

  • Reporting that lies or lags
  • No call or coaching feedback
  • Reviews and referrals left on the table
Common Breaks

What is quietly bleeding you

Disconnected systems, no speed-to-lead, round-robin routing, reporting you cannot trust, and a follow-up process that depends on who happens to be working that day.

The Right Process

What we install instead

Single source of truth, instant multi-channel contact cadence, scored and geo-routed assignment, confirmation plus reschedule recovery, and a closed-loop dashboard leadership actually uses.

When Systems Cannot Keep Up

What growth breaks

Add spend to a leaky funnel and you scale the leak. Headcount masks the problem, margin compresses, quality slips, and the founder becomes the bottleneck again. Systems must lead growth, not chase it.

ConversionOS Leakage Indicator™

Quantify your leak in 60 seconds

Move the sliders. This models recoverable revenue based on real home-services benchmarks for speed-to-lead, contact rate, and close rate.

Benchmarks from 50+ ConversionOS IQ engagements across home improvement, home services, and real estate operators. Illustrative. Your diagnostic produces exact figures.

Estimated annual revenue leaking
$0
Recoverable with the right systems
Get my exact number

The Mission

Sovereign businesses.
Sovereign systems.
Sovereign strategy.

We partner with founders and operators to build businesses that run on systems, not heroics. Empowering people, freeing owners, and compounding enterprise value for the future.

01

Sovereign Businesses

Run on documented systems, not the founder's memory. The business keeps its value when you step away.

02

Sovereign Strategy

Own your market instead of renting it from ad platforms. A position competitors cannot buy their way into.

03

Sovereign Revenue Operations

Every lead accounted for, every dollar traced from spend to install. No leaks, no blind spots.

04

Sovereign Decisions

Lead with data you trust, in real time, so the next move is obvious and the team moves as one.

Why the numbers hold up

Reconciled to your source of truth

This is a forensic instrument, not a generic AI tool. Every figure ties back to your own systems, scored the same way every time, and signed off by me before you ever see it.

01

Your data, read-only

I pull from your own Five9, Salesforce, ServiceTitan, and CRM through least-privilege read-only access. No guesses, no scraped estimates.

02

Definitions locked first

We agree exactly what a lead, a set, a sit, and a sale mean in your system before any analysis. Misaligned definitions are the number one reason figures feel wrong. We remove that on day one.

03

Tied out, then scored

Your totals must reconcile to your own dashboards and P and L within a stated threshold before I compute a single rate. Benchmarks are cited and tiered, with confidence ranges, never vibes.

04

Signed off, governed, legal

I personally sign off on every diagnostic. Mutual NDA and a data processing agreement before any data moves, encrypted and isolated per client, raw data deleted within 30 days.

Diagnose by funnel stage

Find the stage that is bleeding you

The Forensic Diagnostic scores every stage of your funnel against your own data. Run the full funnel, or focus the one stage you already know is costing you.

By the stage

Single-Stage Deep Dive

$1,500

Pick the one stage you know is costing you: Speed-to-Lead, Contact, Set, Show, Close, or Sale-to-Install. Scored against your own data, with the fix and the dollars it recovers.

All six stages

Full Forensic Diagnostic

$2,999 async

Every stage scored against your own trailing-twelve-month baseline, reconciled to your P and L, with cited benchmarks, confidence ranges, and an ROI-ranked fix plan. Delivered as a recorded walkthrough plus the written Revenue Leak Map.

$4,500 adds a recorded 60-minute executive readout for leadership or private equity, with live Q and A.

Recurring

Continuous Intelligence

$750 to $1,500/mo

Monthly re-score against your moving baseline with drift alerts, plus a cited what-changed-and-why briefing. The leaks stay closed and you are first to know what is shifting.

Standalone by design. The Forensic Diagnostic is a fixed-scope product, priced and delivered separately from ongoing consulting engagements, projects, and speaking. To discuss those, use the inquiry form below.

Add-onSingle-system deep instrumentation$1,500 per system

For a system that cannot yet be measured, a focused instrumentation plan and field-mapping spec, plus a re-pull and re-score once instrumented.

Add-onReal estate or second-vertical adaptation$1,500

Re-runs the same six-stage engine with the real-estate label set or a second trade on your Follow Up Boss and CallRail data, segmented by lead source.

Industry Authority

The top consultant in home improvement, home services & real estate

I do not dabble across industries. I go deep in the trades where speed-to-lead, in-home selling, financing, and crew capacity decide who wins, and I speak your operators' language fluently.

Windows & DoorsBath & ShowerKitchens RoofingHVACSolarPlumbing GuttersConcrete & FoundationClosets & Storage Real EstateBrokerages & Teams
+71%
HVAC close rate
+129%
Roofing contact rate
+89%
Solar monthly installs
5.2x
EBITDA multiple lift

Representative results from ConversionOS IQ engagements. Your figures depend on your starting point and execution.

Lauren Kingsley, founder of Lauren Kingsley Strategy
About Lauren

The operator behind the numbers

I have spent my career inside home improvement and home services call centers and revenue operations, on the floor where leads, dialers, and close rates actually live. I do not get you more leads. I make the ones you already have convert, then build the systems that keep them converting without you.

My work has influenced more than $1B in revenue across 50+ operators, recovering an average of 47% of leaked revenue and lifting EBITDA multiples for the private equity firms that own them. I lead a team of fractional operators and partners so the strategy does not stop at the slide deck. It gets installed.

Connect on LinkedIn Email Lauren
What Operators Say

From chaos to clockwork

★★★★★

"We went from chaos to clockwork. For the first time in 15 years I took a two-week vacation and revenue actually increased."

MR
Mike R.
Founder, HVAC
★★★★★

"She does not get you more leads. She makes the ones you have convert. Our contact rate jumped within the first month."

VM
VP, Marketing
Home Services operator, $30M
★★★★★

"Forensic, fast, and founder-friendly. The leak map paid for the entire engagement in the first 60 days."

PE
Operating Partner
Private Equity

Representative outcomes from ConversionOS IQ engagements. Named client references available under NDA on request.

Are you a client? Leave a review
The Sovereign Partner Network

Build alongside us

Agencies, fractional operators, financing partners, and home-services technology vendors: join the network. Refer clients, co-deliver engagements, and grow inside a system built to scale.

  • Referral revenue share on qualified intros
  • Co-branded diagnostics and playbooks
  • Preferred-vendor placement in client stacks

Apply to the network

By applying you agree to be contacted about partnership. No spam, ever.

Request Your Diagnostic

Start your Forensic Diagnostic

Request below. I send a mutual NDA and a short agreement, you complete the intake that locks your metric definitions and grants read-only access, then you pay and I get to work. Every number reconciles to your own systems before I deliver.

$2,999 Async $4,500 Async plus Executive Readout One per company. Add-ons available after delivery.

What happens after you request

  1. Mutual NDA, then a short MSA and data processing agreement to sign.
  2. Intake form locks your metric definitions per system and grants read-only access.
  3. You pay your selected tier securely. Work starts.
  4. I pull your data read-only and reconcile totals to your own dashboards and P and L.
  5. I score every stage, build the Revenue Leak Map and ROI-ranked fix plan, and sign off personally.
  6. You receive the recorded walkthrough and written map. Live readout if you chose that tier.

Mutual NDA and a data processing agreement before any data moves. Encrypted, isolated per client, raw data deleted within 30 days. Findings are estimates from your data, signed off by Lauren, not a guarantee of results.

Request the diagnostic

No payment now. I reply within one business day with the NDA and next steps. Private equity and operating partners, email lauren@laurenkingsleystrategy.com.

Beyond the diagnostic

Consulting, advisory, and speaking

The diagnostic is the product. For a consulting project, ongoing or fractional advisory, or a keynote, tell me what you need and I will respond personally. Selective and by application.

  • Consulting projects and greenfield revenue strategy
  • Ongoing or fractional advisory, by application
  • Keynotes and workshops on revenue operations and sovereignty

Start a conversation

This is separate from the diagnostic. I reply personally within one to two business days.

Answers

Frequently asked

A fractional executive is a senior leader, a fractional CMO, COO, or revenue officer, who works with your company part-time to install strategy, systems, and process without the cost of a full-time C-suite hire. Lauren deploys as a fractional executive and operating partner to find revenue leaks and build systems that scale without the founder.

Home services funnels leak at predictable points: lead inflow quality, intake speed, speed-to-lead, contact rate, conversion, lead assignment, schedule fill rate, and the feedback loop. The ConversionOS Leakage Indicator measures each stage against benchmarks to quantify lost revenue and rank the highest ROI fix first.

A sovereign business runs on documented systems rather than the founder's presence. Sovereign systems capture tribal knowledge, automate routing and follow-up, and produce predictable revenue, giving the owner freedom, making the business more valuable to private equity, and ensuring growth no longer breaks the organization.

We work inside the systems you already use: Salesforce, HubSpot, Five9, NICE CXone, JobNimbus, MarketSharp, improveit 360, ServiceTitan, CallRail, Follow Up Boss, and custom routing stacks, optimizing speed-to-lead, contact rate, and conversion without ripping out your tech.